This is our blog on the current trends in nutrition and weight management as well as the happenings and innovations going on at iChange.com.

iChange.com is built on the idea that, “it’s easy to know what to do, but it’s difficult to do it.” Most diets and weight loss programs fall apart because they are self-directed. You know the rules you are supposed to follow, but you find that after a few days or weeks, it becomes impossible to stick to them.

At iChange, we team you up with a nationally-known weight loss expert who will provide guidance, support, and accountability to help you make long-lasting change to your life. Your expert doesn’t just help you understand what you need to do to see healthy and permanent change. That person will stay with you each day to make sure that you follow through on the program and build habits to make those changes last. You can communicate with her at any time through your iChange home page, via email, or on your mobile device. It is like having your own personal weight loss coach with you at all times.